How We Started
Back in 2018, three financial analysts in Montreal kept running into the same problem. Everyone had access to mountains of financial data, but hardly anyone knew how to interpret it properly. We'd watch colleagues struggle with basic ratio analysis or completely miss important trends in quarterly reports.
The idea for zoravexilon came during a particularly frustrating client meeting where a investment committee couldn't understand why their portfolio was underperforming. The data was right there - cash flow patterns, sector rotations, risk indicators - but it might as well have been written in another language.
So we started small. Weekend workshops for local finance professionals, teaching practical skills for reading financial statements and spotting market signals. Word spread quickly across Quebec's financial district, and by early 2019, we knew we had something worth building.